As we’re halfway through the month of Jan, it’s only right that we mention Veganuary and what that means in the world of beauty.
Veganuary challenges you to not consume any animal products i.e. meats, milk & eggs, and eating completely plant based for the month of January. Not only is this kinder to animals, but the planet too. The vegan trend is impacting more than just food, it’s rolled into the skincare and beauty industry as well. The global vegan cosmetics market is growing at an annual growth rate of 5.96% between 2019-2023 according to Market Watch.
For us, Veganuary means going plant based with your skincare and beauty products, or at least starting to think about the switch and learning more about these types of products.
We’re living in an age where consciousness is at an all-time high and we’re thinking more and more about our earth and how we are treating her, about our own bodies and what we’re putting into them, and our skin and what we’re putting on it. When we talk about clean beauty, not only is it important to think about the non-synthetic ingredients in your products, but now more than ever, you, the general public, are wanting to know if animal products are in your facewash and if your mascara has been tested on animals, and rightly so.
So, what exactly is vegan beauty? Aside from being one of the fastest growing skincare and makeup categories, vegan products don’t contain any animal products, by-products or animal derived products. Now, just because it’s not vegan doesn’t necessarily make it unethical. Products can contain beeswax or snail slime which doesn’t involve harming the animals and can be great for your skin, but have a read here if you want to find out more so you can make more informed choices when buying your products.
There is also a loophole to watch out for. To some, vegan and free from animal testing are two of the same thing, but be careful with this one because the term ‘vegan’ is not regulated, so a company that tests on animals can still say their products are vegan.
Whether your aim is not wanting animal products in your skincare or wanting to know if they have been tested on animals, just make sure you research the ingredients and check the brand out online.
Some of our favourite clean, vegan and cruelty free brands for you to make a start with are:
Drunk Elephant is cruelty free and stocks 12 different vegan products
True Botanicals bar one non-vegan product
BeautyCounter Cruelty free and mostly vegan
Sabrina and Lucy xx